Mishah Designs

Mishah is an original South African clothing brand with a definite European allure that is sexy, glamorous and chic.

The winter range comprises chunky long knits and woollen dresses with a focus on navy, brown, tan and nude colours. Items have a sophisticated and classic country feel to them. They embrace a juxtaposition of high-fashion and simplistic, everyday styles.

The summer range consists of feminine, floral and paisley print shift dresses and tunics in lightweight fabrics. Cotton, knit and silk are hip-hugging yet elegant and dresses can be combined with thin tan belts and subtle natural-coloured accessories and clutch bags to complete the look.

All Mishah pieces, from both summer and winter ranges, can be worn together with additional items for a layered look perfect for fluctuating weather conditions. For cooler spring days throw on a denim bomber jacket or chunky woollen jersey together with one of the many exquisite maxi dresses in the Mishah range. Cream-coloured crochet dresses can be matched with black tights, a beret and blazer for an attractive French flair.

White collared shirts are soft and flowing and can be teamed with grey leggings or tailored skirts. For warmer weather conditions shirts can be tucked into khaki shorts with a thin, plaited leather belt for a corporate and chic look that can be taken beyond the boardroom.

All articles are made up of simple patterns and designs, and many are monochromatic in nature making each piece an extremely versatile addition to any wardrobe. Furthermore, cut and fit are two important aspects of the Mishah brand and hence the brand focuses on style and elegance conveyed through simple and flattering designs. “We strive to achieve precision and perfection in our work. Our forte is our fit and cut as well as our instant response to the fashion market,” says Zahra Effendi, who together with her sister, Mishah, created the brand in 2008.

The Mishah team travel extensively to find inspiration and to incorporate the latest global trends in their designs. The brand sources and manufactures products both locally and internationally. The team includes experienced fashion technologists and designers who ensure perfect fit of garments, garment trim and accessories as well as a focus on high-quality.

Emphasis on detail and assiduity within the Mishah range is what makes this young, trendy brand perfect for spontaneous, contemporary and chic lifestyles. The brand’s success is further highlighted by the appearance of items within the pages of some of South Africa’s most popular fashion magazines such as Elle, Cosmopolitan, Glamour and Fairlady.